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Dear barry
Welcome to the latest edition of the Labskin newsletter. This summer has been incredibly busy for both the Labskin & Skin Trust Club laboratories and teams.
New and existing Labskin clients are learning more about the benefits of having the Microbiome Friendly + Seal of Approval applied to their skincare products, leading to massive growth in the Skin Trust Club product offerings to consumers.
The conference circuit reopens after the summer break, with our first appearance in London for the IFSCC conference in September and followed by Cosmetics Business Live, also in London in October with plans to visit the US for the 10th Microbiome Conference in Miami and the Beauty Connect Event in LA towards the end of the year. We look forward to seeing many of you there! Looking forward to the rest of 2022!
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Labskin’s consumer offering, Skin Trust Club, has been experiencing exponential growth in both consumer sign-ups and partner agreements throughout the first half of 2022. We now have the largest skin microbiome database in the world and learnings about the skin microbiome achieved from the almost 40,000 samples already are phenomenal.
Insights about the effect of UV rays, medications, skin disease, skin age and more are all helping our clients with relevant and insightful data based advice on ingredients and formulations.
Highlights to date: - 27,000 Skin Trust Club members
- 38,000 samples received
- 1,700 data points per sample
- 42.5% of members have skin conditions
- 82% of members purchase recommended products through the app
- 300+ products on the Skin Trust Club marketplace
- 80% traffic is via app
- 80,000 visits per month to the website, and rising.
- Customer base – 80% female, aged 25-65
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Skin Trust Club has now over 20 partners on board the platform from existing Labskin clients and new skincare companies opening up multiple routes to potential new revenues and market audiences across the UK and US for our partner brands.
A comprehensive sales and marketing programme is put in place for all our partner brands.
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Pictured above is a recent event that we ran in London for key media with one of our partners Aurelia London. The Skin Science and Marketing team from Labskin discussed the benefits of Skin Trust Club with Antonia Knox, Head of Brand at Aurelia London.
If you are interested in becoming a Skin Trust Club partner, and to find out more about the Microbiome Friendly + Seal of Approval contact your Labskin account manager, or email marketing@skintrustclub.com |
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The Labskin teams have also been extremely busy this summer behind the scenes of Skin Trust Club. Our laboratories have been expanded yet again to cater for the increase in testing. The Microbiome Friendly + Seal of Approval tests are especially busy with demand increasing monthly.
Earlier in the year, Labskin presented Labskin M as the original Skin Full Thickness Model to include melanocytes in a joint collaboration with University of Bradford's Centre of Skin Science. We are delighted to have developed the first commercially available lab-grown ‘pigmented’ skin. Further details on this exciting development will be shared imminently.
Also in the Labskin pipeline is a new Microbiome Whitepaper. Following the success of the initial offerings, Skin Microbiome and Vaginal Microbiome, we will launch the latest edition – Scalp Microbiome in the coming weeks. Keep your eye on our social pages for more information!
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In a further exciting development, Labskin is honoured to be featured in a documentary which will appear on TV in the Autumn. Watch this space for more details!
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Nomination for IMAGE Business of Beauty Awards |
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We are honoured to announce that our Labskin and Skin Trust Club Managing Director, Fin Murray, has been nominated for Beauty Entrepreneur of the year. The awards, informally known as the Irish Beauty Oscars, is an annual event held in Dublin. The whole team is delighted to have such high recognition for Skin Trust Club and its founder!
Voting is open now, please vote for Fin Murray at the link below! https://www.image.ie/bob-voting
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What you might have missed |
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